For years, loyalty programs in travel followed a familiar, transactional formula: stay more, earn points, redeem nights. But ...

Although Starbucks boasts one of the most high-profile foodservice loyalty programs, the coffee chain is far from the only ...

Add Yahoo as a preferred source to see more of our stories on Google. The American Airlines AAdvantage loyalty program has been named as the best in North America in the 2025 “World’s Best Airline ...

Loyalty programs require members to make purchases to earn rewards and are designed to increase visitor frequency. Whether it ...

The coffee shop giant this spring will reconfigure its Starbucks Rewards loyalty program to feature three levels that give ...

Discover how QSR leaders are evolving loyalty programs from discount-driven points to high-frequency, status-driven ...

Sephora transforms its Beauty Insider program from transactional perks to emotional connection for its 46 million members.

Starbucks will introduce a new three-tiered system to its US loyalty program on March 10, chief brand officer Tressie ...

New research looks into how travelers use loyalty programs—and how they get the most out of them.

Scenic Group launched a new loyalty program that combines the existing Scenic Club and EmeraldEXPLORER programs into one ...

Consumer advocates are warning “loyal” grocery shoppers that scanning their loyalty cards at the checkout may be trading far ...

Leading loyalty marketing veterans Fabio Santoro and Leandro Torres to bring CLMP™ certification and world-class ...