Starbucks is bringing back its tiered loyalty program.

For years, loyalty programs in travel followed a familiar, transactional formula: stay more, earn points, redeem nights. But ...

Consumer advocates are warning “loyal” grocery shoppers that scanning their loyalty cards at the checkout may be trading far ...

2. Attracting top talent: Employees want to know their company is not just doing well, but also doing good, with social ...

Sephora transforms its Beauty Insider program from transactional perks to emotional connection for its 46 million members.

Although Starbucks boasts one of the most high-profile foodservice loyalty programs, the coffee chain is far from the only ...

Discover how QSR leaders are evolving loyalty programs from discount-driven points to high-frequency, status-driven ...

Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many organizations still struggle to align loyalty initiatives with measurable business ...

Discounting has intuitive appeal. In a crowded market with shrinking discretionary budgets, deals cut through the noise.

New research looks into how travelers use loyalty programs—and how they get the most out of them.

Brands like Nittany MinitMart, Quality Oil and Weigel's are moving beyond a one-size-fits-all approach. Earlier this year, Quality Oil Co., which owns and operates three convenience retail brands, ...