Following the announcement that LeBron James‘ Nike Air Zoom Generation “First Game” will return to shelves, Nike Basketball is gearing up to reintroduce the model in its first signature colorway. In ...

LeBron James entered the NBA in 2003 with the most expectations in decades. What also came with James at the time was a groundbreaking shoe deal — seven years for $90 million, which seemed wild to ...

The cleats are predominantly black with a scarlet Nike Swoosh outlined in gray on both sides and has scarlet accents throughout, including on the spikes of the cleats. The Buckeyes’ primary logo is on ...

LeBron James took the court for his first regular season game on October 29, 2003, with the expectation that he would go down as one of the greatest players of all-time. Nearly twenty years later, ...

LeBron James signed a massive, lifetime deal with Nike worth a reported $1 billion. Now, it seems as though legacy projects as part of that deal are starting to come to fruition. In a video released ...

The rollout for the Nike LeBron 23 is underway, and up next for LeBron James' latest signature shoe is one that pays homage to the sneaker he wore during his NBA debut over two decades ago. Official ...

This NBA season has been all about LeBron James. The Los Angeles Lakers forward is quickly closing in on the league's all-time scoring record. Additionally, James is celebrating two decades with Nike.

The TITAN x Nike Zoom LeBron NXXT Gen is set to land on shelves on August 13 via Nike, TITAN and select retailers worldwide at a price of $160 USD. For more of the latest news and discussions in the ...

LeBron James continues to be a busy man on and off the basketball court. The four-time NBA champion has revealed the newest sneaker in his signature line: The “Time Machine.” From the 👑 to the next ...

One of LeBron James’ most sought-after Nike LeBron player-exclusive styles is reportedly releasing for the first time ever. Per Sole Retriever, the “Purple Suede” Air Zoom Generation will hit retail ...