Every move has been calculated and points to this being a championship-or-bust season. But that all starts Aug. 30. LSU has never won an opener under Kelly. In fact, the Tigers have begun each of their past five seasons with a loss. So Kelly isn't talking about the end of the season. He is just talking about the beginning.

LSU's Brian Kelly emphasized the need to start the season with a 1-0 record at this week's SEC Media Days in Atlanta.

Brian Kelly firmly believes in his defense going into this season, and he even thinks that unit could help bring a title to Baton Rouge.