This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. KFC’s Colonel Sanders is back at the forefront of the ...

In Japan, it's common for families to order KFC for Christmas thanks to a 1970's ad campaign called "Kentucky for Christmas".

KFC is calling Colonel Sanders back into service as the ailing restaurant brand navigates what it calls a “Kentucky Fried comeback.” On Monday, the fast-food restaurant chain kicked off a national ...

As the Chicken Wars have raged on the last several years, the 75-year-old KFC hasn’t fared quite so well in the battle. A recent Food Republic ranking of the top fried chicken QSRs in the U.S. ranked ...

KFC in Japan is gearing up for the Christmas tradition of millions of families thronging the US fast-food chain for special festive buckets of deep-fried chicken and other treats. For food, families ...

A fast food restaurant's silly mascot may seem insignificant, but when a customer sees it, it can trigger emotions, memories, and even the impulse to go eat there. It's something that a passerby can ...

KFC’s Colonel Sanders is back at the forefront of the brand’s marketing and has taken on a serious demeanor as part of a multi-phased campaign that aims to return the Yum Brands chain to growth, ...