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Just Do It Collection returns with Nike’s new “Why Do It?” campaign

Nike has never been afraid to shake things up. This fall, the brand is rewriting history with the launch of its bold new campaign: “Why Do It?” - a fresh spin on the legendary Just Do It slogan. The ...
The Source Magazine

Nike Reintroduces “Just Do It” with New “Why Do It?” Campaign

Nike is reintroducing its iconic rallying cry “Just Do It” to a new generation through the launch of its latest campaign, Why Do It? Designed to connect with young athletes, the initiative reframes ...

Nike’s ‘Why do it?’ campaign has a Gen Z twist—but branding experts are skeptical, saying it messes with one of the most iconic taglines in history

Nike just launched a new 60-second ad featuring Carlos Alcaraz, Saquon Barkley, Caitlin Clark, and LeBron James.
Marketing Dive

Nike reframes ‘Just Do It’ as ‘Why Do It?’ to engage next-gen athletes

Nike is reframing its iconic tagline, “Just Do It,” in a new campaign, “Why Do It?,” per a press release. The campaign was created by longtime agency partners Wieden+Kennedy Portland. The campaign ...
Yahoo! Sports

Nike Changes Iconic ‘Just Do It' Slogan to Win Over the Anxious Generation

For nearly four decades, Nike has been telling people to "Just Do It." Today, the brand is reintroducing its iconic tagline, flipping it into a question: "Why Do It?" The answer to that question is a ...