TikTok's new viral beauty tip actually makes perfect scents. Influencer Emelia O'Toole, who goes by the name @professorperfume and shares her beauty expertise on the video app, provided a mind-blowing ...

Makeup had its day in the sunshine, then it was skin care’s turn, and now fragrance is having a major moment with the current value of the perfume market standing at over $50 billion (and a projected ...

There’s something about catching a hint of someone’s perfume long after they’ve left. Maybe it’s the friend whose floral scent always seems to linger, or the coworker who somehow still smells amazing ...

A TikTok video has gone viral after an influencer highlighted a common error that fragrance fans might be making. “It’s come to my attention that nobody on TikTok ...