To make your scent last longer, choose a couple of pulse points. These are warm areas that’ll help diffuse the fragrance ...

TikTok's new viral beauty tip actually makes perfect scents. Influencer Emelia O'Toole, who goes by the name @professorperfume and shares her beauty expertise on the video app, provided a mind-blowing ...

There’s something about catching a hint of someone’s perfume long after they’ve left. Maybe it’s the friend whose floral scent always seems to linger, or the coworker who somehow still smells amazing ...

Makeup had its day in the sunshine, then it was skin care’s turn, and now fragrance is having a major moment with the current value of the perfume market standing at over $50 billion (and a projected ...

A TikTok video has gone viral after an influencer highlighted a common error that fragrance fans might be making. “It’s come to my attention that nobody on TikTok ...