Because the industry is ready. HCPs themselves are becoming more digitally native. They expect interactions with brands to mirror the ease and relevance they experience in other parts of life.

This piece is the first in a series on targeted health care marketing. In the coming weeks, we’ll bring you a few stories from people in the trenches throughout the industry. Health data and race are ...

Charli xcx got it right: It’s so confusing sometimes to be a girl. Or, more accurately, a woman trying to access medical treatment. And it’s just as challenging for women’s health care companies ...

Artificial intelligence, breakthrough therapies, and tightening global regulations are reshaping healthcare marketing as we ...

Connected TV allows brands to educate their audience and drive a purchase in the same placement, but current ad formats are not maximizing the opportunity.

Healthcare advertising company Talking Medicines is launching Drug-GPT, an artificial intelligence-powered tool that analyzes social data for healthcare marketing companies. The tool is now available ...

MERGE has been selected by Modern Healthcare and Ad Age as winner of Agency of the Year in the 2025 Healthcare Marketing Impact Awards. The profiles of all the winners are featured in the November ...

Researchers from Duke University, University of New South Wales, University of Wisconsin, and University of Washington published an editorial for the Journal of Marketing that calls for marketing to ...

Ajay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. A strong digital presence is now essential for all healthcare ...

The change in ownership is noted in a single sentence on the “About” page on Throtle’s website: “Throtle Inc. is a wholly owned subsidiary of IQVIA Inc., operating as an independent unit within IQVIA ...

Pavago LLC, a specialist in offshore recruitment services, has released detailed insights from its successful placement of a digital marketing manager at Zen Dental Studio, demonstrating the growing ...

Entertainment marketing, when rooted in purpose, can be a powerful force for good, fostering positive cultural change while ...