Nowadays, anybody who's anybody is the face of a booze brand. For Jay-Z, it's cognac. Snoop's got wine. George Clooney has tequila. Same in the surf world. Shane Dorian's repping wine. Kelly Slater's ...

Winston Churchill said Russia is a riddle wrapped in a mystery inside an enigma. Or maybe he was talking about Joel Tudor. Einstein said it is mystery that is the fundamental emotion that stands at ...

Jerry Lund is guiding his surfwear career back into more familiar waters. After a short run as national sales manager for a newcomer to the surf scene,Nike’s Irvine-based action sportswear unit of the ...

Far from the hotels, mai tai bars and tourists at Waikiki in Honolulu, Greg Noll sat on his surfboard beyond the frothy waves and considered his fate. “They were horrible, absolutely horrible,” he ...

LOS ANGELES — Greg “Da Bull” Noll, who became a surfing legend by combining a gregarious, outsized personality with the courage and skill to ride bigger, more powerful waves than anyone had ever ...

On Tuesday, January 26th, Greg and Jed Noll and the skate company Element formally announced a collaboration to design, build and market custom skateboards. The Travel Well Greg Noll Collection ...

Annual Limited-Release Legacy Series Pays Homage to Legendary Author Ernest Hemingway and Those Who Live Out His 'Never a Spectator' Mantra Papa's Pilar Rum introduces Legacy Edition 2023, crafted in ...

This past weekend, the World Surf League held its annual XXL Big Waves awards at the City National Grove of Anaheim to celebrate the best mega-riders of the past year. History was made when Keala ...