Ads are ubiquitous in many people’s lives, whether on billboards across our cities or on our phones as we’re tracked across the internet. That’s a huge amount of power and influence. For example, ads ...

Environmentally-responsible or “green” marketing is a business practice that takes into account consumer concerns about promoting preservation and conservation of the natural environment. Green ...

As consumers become more environmentally conscious, businesses must adapt or risk losing customers to competitors pursuing a green strategy. As a company tries to rebrand itself as green, it risks ...

Study finds advertisers use more ‘green’ ads when economy is better Advertisers run more ‘green’ ads when the economy is stronger, confirms a new study that looked at 30 years of advertising in ...

After 35 months, numerous public hearings, thousands of comments, and countless taxpayer-funded Commission staff hours surfing the web, the Federal Trade Commission (FTC) has at last issued updates to ...

After a surge in green advertising in the 1990s, the use of green advertising claims decreased for nearly a decade. At present, however, a revival of green advertising can be observed. Many major ...

At the Sustainable Brands ’09 conference in Monterey earlier this month, I couldn’t help noticing how far green marketing has come since I started my consulting business in 1989. Back then, we didn’t ...

Green marketing is the value creation, delivery and communication of environment friendly products. On the other hand , Sustainable marketing is the value creation, delivery and communication of ...

Green marketing tells consumers you're looking out for the environment. The cars you sell use less fuel, your washing machines are more water-efficient, or your bananas are organic. Even if the ...