Flower fields once blanketed Grasse, France, where blossoms used in Chanel No. 5 are grown. Now luxury brands are reinvesting in the town long known as the perfume capital of the world.

Perched in the hills just above the French Riviera, Grasse is often called the world’s perfume capital—and it’s easy to see why. This historic town has been producing fragrances for centuries, thanks ...

Everything's coming up roses. Grasse is a historic hilltop village near Cannes known as the world’s perfume capital, with roots dating back to the 12th century. Visitors can explore renowned perfume ...

When Henry Jacques Cremona had the idea to create scents inspired by his travels in France’s perfume capital of the world, his wife Yvette Cremona masterfully managed their laboratory Now, almost half ...

Add Yahoo as a preferred source to see more of our stories on Google. Inside Grasse, where flowers for Chanel No. 5 have been grown for more than a century 12:38 One thousand jasmine flowers go into ...

One thousand jasmine flowers go into every 1 ounce bottle of Chanel No. 5 parfum, making the blooms critically important for the iconic scent launched in 1921. For over a century, the jasmine blossoms ...