As Buffett noted, GEICO needed to continue attracting policyholders for the valuation to be justified. How did the company do on that measure? Well, GEICO had roughly 2 million auto policies in force ...

In an article in Sunday’s editions of The Sun, Geico Corp.’s policy on what type of drivers it insures was reported incorrectly. In fact, Geico insures preferred ...

The auto insurance company Geico has had great success since hiring the Martin Ad Agency in 1996. There's the gecko, and more recently a campaign featuring slightly faded celebrities. Adweek critic ...

ANNOUNCER: Denise Bazic(ph) is a real Geico customer, not a paid celebrity. So to help tell her story, we hired a celebrity. DENISE BASIC: It was Thanksgiving night when I accidentally hit a deer.