Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...
In my 30 years of crafting award-winning and culture-shaping advertising, one constant has remained true: humor works. Whether it’s to cut through the noise or to create a lasting emotional bond with ...
The best advertisements don’t just sell products — they are creative and make us think about the brand long after we’ve seen it. These campaigns employ a variety of tools to hook us, such as clever ...
CLEVELAND, Ohio – The big game had four main players: The Seattle Seahawks and New England Patriots, of course, but also Bad Bunny and commercials. Last year, the popular Spanish-singing Bad Bunny ...
From Snickers’ You’re Not You When You’re Hungry 2010 spot with Betty White to Wendy’s Where’s the Beef 1984 spot, Super Bowl commercials are known to be the funniest of all time. So why aren’t ...
NEW YORK (AP) — Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor, ...
As the saying goes, “If you don’t laugh, you’ll cry.” Biogen and ad agency 21Grams took that mantra to heart with their Gold Pharma Lions–winning social media campaign, “Friedreich’s Back,” for ...
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61 brands that let the creative team loose and made the most hilarious print advertisements
The best advertisements don’t just sell products — they are creative and make us think about the brand long after we’ve seen it. These campaigns employ a variety of tools to hook us, such as clever ...
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