As the fragrance category continues to swell, players like Claudia Sulewski's Cyclar, Kitsch and more are differentiating ...

So where should you spray fragrance for it to last the longest amount of time? We asked pros for answers. Related: What’s the ...

Luckily we spritzed and whiffed several new scents to find the seven best new florals, gourmands and even a second-skin scent ...

I tried and reviewed pheromone perfume for a month, asking experts if they actually work and about the science behind them.

For many people, the best essential oil diffusers have become increasingly, well, essential for anyone struggling to wind ...

But perfumes are basically the opposite: They're chock-full of fragrance oils and are designed to be spritzed sparingly for a "longer-lasting, more complex scent experience," Johnston adds.

Oil-based fragrances have a deep-rooted tradition known for their potent and enduring scent. Contrary to their alcohol-based equivalents, these colognes are made up of natural components and ...

Jen Atkin, founder of Ouai and Kashish Golani, founder of Ovviovita are among those creating scents that hydrate, protect and ...

Expect body mists, fragrances in cute packaging ... "Layering products, such as matching body oils or hair perfumes, will gain popularity for customizing intensity," she explains.