Ford mulls pulling the plug on F-150 Lightning as losses pile up - report

Ford (F) might be throwing in the towel on its electric pickup truck, as lackluster demand and an end to government tax ...
autoevolution

Ford Might Pull the Plug on This Truck After Just Three Years in Production

Ford brought the F-150 Lightning to the market in 2022 and was hoping it would be the right truck at the right time. Now, it is considering retiring it ...

The Ford F-150 Lightning's Struggles Are A Terrifying Lesson For The EV World

Shopper are clearly interested in the Lightning. But Ford hasn't been able to get them to buy, for one major reason.

The Ford F-150 Lightning Was Supposed To Transform The Industry. Now, Ford May Pull The Plug

But as the WSJ notes, Ford's EV sales have declined in the wake of the electric tax credit going away. Total EV sales dropped ...
Torque News

Ford’s F-150 Lightning Discontinuation: A Tragic Marketing Failure, Not a Bad Truck | Why the Cybertruck and Scout Are Winning the EV Pickup War

Ford's F-150 Lightning may be discontinued, but it wasn't the truck's fault. We analyze the catastrophic marketing failure ...