"Love this Rimmel full coverage foundation, it's every bit as good as my Estée Lauder Camouflage Foundation which covers all my brown spots, but for way way cheaper!" Gushed one happy shopper.

I’ve been a passionate makeup developer for many years and I’ve always been intrigued by the concept of "visible invisibility." By that I mean, you don’t dare go bare at Estée Lauder, ...