Elf on the Shelf "scout elves" are as notorious for keeping kids in line during the holiday season as they are for their nightly antics. But what do experts say about whether or not it's a good idea ...

Warning: This article may contain spoilers for young eyes. Even Jolly Ol' St. Nick needs a helping hand now and again. While he sees you when you're sleeping and knows when you're awake, Santa Claus ...

While there are plenty of parents who are probably too maxxed out to be adding Elf On The Shelf to their daily routine (hi, hello, I am sadly one of them), the annual tradition remains hugely popular ...

Every family has its own way of making the holidays feel special—maybe it's a marathon of Christmas movies or a plate of homemade cookies left out for Santa. For the Drummonds, the season isn't ...

The author has been doing Elf on the Shelf pranks for her son for years.Courtesy of Ashley Archambault I've been doing the Elf on the Shelf pranks for my son for years, and he's always known it's me.

As the official minivan of the holiday season, Chrysler Pacifica and The Elf on the Shelf come together once again to spread Christmas magic Holiday marketing campaign to run through Christmas Eve ...

As the parent of a half-Jewish, half-Christian child who was already a sharp-eyed Santa skeptic by the time he started preschool, I did not want my kid to be the jerk who ruined Christmas for his ...

It was a chilly Wednesday evening and I was behind schedule, struggling to find my wallet and my keys and, in the rush out the door, forgot my cell phone, so I had to turn around to get it. I was not ...

While he sees you when you're sleeping and knows when you're awake, Santa Claus can't be everywhere, all the time. That's why he has an army of trusty elves to help determine who's been naughty or ...