International and Development Communication encompasses dynamic processes through which global information flows are intertwined with local socio‐political and economic realities. This field advances ...
Burghardt Tenderich is a seasoned expert in strategic communication, media innovation, and brand purpose. As an educator and researcher, he explores the evolving media landscape, media ...
In today’s globalized world, diplomacy plays a crucial role in international cooperation, but the traditional roles, such as that of the Economic Attaché or Commercial Attaché, need to evolve. These ...
Opinion
The Business & Financial Times on MSNOpinion

Why NGOs must stop treating communication as an afterthought

By Cecil Ato Kwamena DADZIE & Sarah ASARE-DARKOImagine an NGO that has spent three years reducing maternal mortality in a rural district by 40 per cent. The data is compelling. The community impact is ...