It’s time for a fishing challenge with a magical twist — we turned toy mermaids into custom fishing lures, and the results were wild. From crafting these whimsical builds to testing them in real water ...

I brought my homemade lures to the water not knowing if anything would touch them. Within minutes, fish were chasing, hitting, and even inhaling the DIY baits like they were store-bought. Watching a ...

One of the interesting things in talking with many of these makers—aside from the competitive nature of the business—is that there is a good deal of sharing of ...