Shapes and colors are essential tools in advertising for creating aesthetically pleasing imagery, which facilitates audience responsiveness to a brand's value proposition. Ineffective advertising is ...

Jay Neitz has cured colorblindness. At least he thinks he could cure colorblindness, if the FDA would let him operate on humans. What Neitz, a vision expert at the University of Washington, has done ...

There are hundreds of thousands of distinct colors and shapes that a person can distinguish visually, but how does the brain process all of this information? Scientists previously believed that the ...

This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here ...

Food is a feast for the eyes before it ever reaches your taste buds. While a colorful plate may look festive and inviting, the science behind it goes much deeper ...