The beverage giant is making a change that should make people very happy, but many will want Coca-Cola to go further.

Over the course of almost a century, Coke did not simply create marketing around Christmas, they created Christmas marketing.

Coca-Cola's R&D hub in Brussels adapts products to local tastes in Europe while maintaining brand integrity. The facility covers conceptualization to market testing, and has pioneered innovations like ...

Coca-Cola is arguably as American as apple pie. The soda has been around since 1886—its flavor and formula unchanged for over 100 years. In fact, when the brand did try to change Coca-Cola in the ...

Soda giant Coca-Cola is testing a new change to its packaging. The change, which is being piloted in Europe, is part of the ...

Coca-Cola said Tuesday it will add a cane-sugar version of its trademark cola to its U.S. lineup this fall, confirming a recent announcement by President Donald Trump. Trump said in a social media ...

Coca-Cola's decision to make Henrique Braun its next CEO is a bet on the company veteran's experience in Latin America and ...

Cracking open an ice-cold Coca-Cola is one of life’s simple pleasures. The classic soda has remained an icon for decades. But as we head into the “most wonderful time of year,” you may be looking to ...

Henrique Braun, currently the executive vice president and chief operating officer, will become the new CEO of The Coca-Cola ...

Coca-Cola won't deliver explosive returns, but its business model has overcome a range of challenges, from wars to inflation ...

Coca-Cola has been woven into the fabric of stock car racing for more than 57 years, beginning with its early support of Bobby Allison in the 1970s. The beverage giant strengthened its position in the ...