Branding vs style is changing fashion. Discover how the logo fashion decline reflects new luxury consumer trends.

From a design perspective, Chanel stands out for its elegant simplicity. The interlocked ‘C’ initials are the brainchild of Coco Chanel herself, a design that exudes luxury and sophistication. Every ...

I enjoy shopping alone, but I’m never truly alone. Inside my head, a chorus of critics—ranging from my accountant to Trinny and Susannah from the original British version of “What Not to Wear”—tends ...

Fashion has always had two distinct schools of thought sitting across from each other at the table. One believes the name on the bag is part of the point. The other believes the less visible the name, ...

In fashion, image is everything. So it’s no surprise that if you want to study the masters of the perfect brand logo that there’s no better case study to look at than the big fashion brands of our ...

The Coach brand is bringing back logo designs into its product mix. The move comes as more fashion brands have noted the growing appeal of 90s styles. Ralph Lauren, Perry Ellis, Guess and Abercrombie ...