Since 1988, Chopard has been a partner and the official timekeeper of the famed Mille Miglia, which is celebrating 90 years. These days the competition is reserved for vintage cars that took part in ...

Few auto racing records still stand from 1955, and only one has a watch commemorating it. In 1955, British driver Sir Stirling Moss finished the Mille Miglia with a record time that has remained ...

Swiss watchmaker Chopard and Italian carmaker Alfa Romeo have decided to commemorate their respective anniversaries (150th for Chopard and 100th for Alfa Romeo) with a new anniversary collection. As a ...

My interest in cars started a little later in life than most in the automotive arena. Starting with a Bachelor's Degree in Communications, I began my professional career doing marketing for a local ...

How do you celebrate a very special anniversary? Well, if you’re Chopard and Alfa Romeo, you commission a very special line of timepieces. To mark their birthdays – 2010 sees Chopard celebrating 150 ...