Some once-popular breakfast cereals you grew up with are no longer connecting with consumers. As fewer people eat those classic cereals, it means these breakfast cereals are the most likely to ...

Jason and Travis Kelce are taking their love of breakfast cereal to the next level. In collaboration with General Mills, the Kelce brothers are launching their own brand of cereal this year called the ...

Stop falling for "healthy" marketing traps; dietitians reveal the specific low-sugar cereals that actually support your ...

The firm behind iconic breakfast cereals including Shredded Wheat, Shreddies and Cheerios has applied to build a new factory. Cereal Partners UK, a joint venture between Nestle and General Mills, ...

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline. Now comes news that Italian confectioner Ferrero Group plans ...