Have you ever wondered who makes private label store brands? And did you wonder if these non-name brands were worth buying? For example, I never have a problem buying Kirkland brand products, which ...

Private-label brands are creating shopper confusion, according to a new study from global retail platform First Insight.The study, “The Quiet Takeover of Private Label,” indicates that traditional ...

Companies that treat private labels as evolving, customer-centric brands rather than static low-cost alternatives will unlock ...

Private label products have outgrown their “cheaper alternatives" reputation. Retailers are rethinking their fit in the ...

Private label is becoming increasingly popular in the F&B industry due to rising inflation and brand backlash despite Americans' love for big brands. The F&B industry has always been about building ...

Lifetime Brands, Inc.'s growth has been increasingly a result of M&A as the company already has great market presence in many product categories. The growth of retailers' private label penetration ...

Amazon is launching its own private label brand, Amazon Grocery, a move to challenge Costco and Walmart in the growing cost-conscious sales competition. Shoppers have continued to opt for more private ...

A woman uncovered a Walgreens generic brand label underneath an on-brand label on a nasal spray in a viral TikTok. In a 15-second clip, TikTok user Kyrstyn (@.kyrstyn) reveals to her followers how ...

There's a huge economic force driving private label demand: as costs to consumers rise, a willingness to consider private label also grows. If inflation is bad news for most, it may be among the best ...

White label goods have emerged as a potent threat to established players in China across categories as diverse as fashion, FMCG, and appliances, dominating retail as well as ecommerce. However, the ...