2016 is set to the be the year when beacons go from hype to delivering real marketing value, according to WPP media agency Maxus, which has created a practical guide for brands seeking to harness ...

From American Eagle to Apple Stores, beacons are popping up everywhere. Are they a shopper's best friend or another pesky Big Brother monitoring our every move? The square or rectangular devices, ...

Beacons have been around for years in online and mobile media channels, but they now seem poised to dramatically impact brick-and-mortar businesses. A growing list of major companies are currently ...

The obvious application of beacon technology is to push content — be it welcome greetings, discounts and special offers, product information, branded content or other alerts. What else can beacons ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Handly, CEO at Reveal Mobile.

Many more beacons will be felt, even if not necessarily seen. Beacons have been installed in many stores of many retailers, at least initially as trials of one sort or another. The little ...

We are rapidly approaching the most wonderful time of the year again. In preparation, marketers have been gearing up for the holiday shopping season — which comprises as much as 30 percent of ...

Beacon technology has been a hot topic among retailers striving to improve the brick-and-mortar shopping experience. For smaller retailers who don’t generate the revenue required to invest in more ...

While still the potential darling of retailers, beacons are moving way out of that arena. The little radio-transmitting devices, which can either quietly or blatantly tap into authorized smartphone ...

While more retailers are experimenting with beacon technology to track customers and provide offers, questions abound about how they should be used. Phil Goldstein is a former web editor of the CDW ...

Adoption of beacons—the Bluetooth-enabled sensors that connect with nearby mobile phones and tablets—is spreading. Nearly one-third (32%) of the Top 100 retailers in the United States will have ...

Unless you have been living under a rock, you’d agree that Amazon shook up the retail world last December by introducing Amazon Go — a physical grocery store that features a checkout-free shopping ...