Calvin Klein has a history of dropping viral campaigns — from Brooke Shields in the ’80s to Jeremy Allen White in 2024. The latest? Bad Bunny. And the internet is officially unhinged. On Monday, March 17,

Bad Bunny was revealed as the newest celeb to strip down to his Calvin Klein briefs, courtesy of the brand’s Spring 2025 campaign.

The global superstar's campaign was shot by legendary photographer Mario Sorrenti in his homeland: "Getting to shoot it in Puerto Rico made it that much more special and genuine."