The project, led by UM Singapore and Grain & Pixel, employs augmented reality technology and is launched in conjunction with the Great Singapore Sale (GSS) involving most retail stores on Orchard Road ...

Aviva is bringing characters to life in its augmented reality campaign. It is designed to raise awareness of the insurance provider’s product offering in the technology market. The campaign, supported ...

Lexis Public Relations was briefed by leading specialist IT recruitment website, CWJobs.co.uk, to create an integrated campaign that would boost job seeker traffic to the website and assure recruiters ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

Kate Spade will launch an augmented reality campaign Thursday in Paris to celebrate the opening of its flagship store. The images will appear as an illustration. "We've always wanted to experiment ...