Awe greets these Top 7 AR picks. The rush comes because several major players shipped hardware or revealed roadmaps in 2025, ...

Could one of the most important product launches during his time at Apple come from a small accessory for the iPhone? The CEO ...

After years of false starts, the future of augmented reality may depend not on chips or software, but on how light moves ...

LAS VEGAS, NEVADA - JANUARY 04: TCL Mobile Chief Marketing Officer Stefan Streit wears a pair of TCL RayNeo X2 augmented reality (AR) glasses as he speaks at a TCL press event at CES 2023 at the ...

Virtual try-on fashion and AR shopping are transforming the way people buy clothes online, solving fit issues and creating a ...

Why TIME Magazine Calls the RayNeo X3 Pro One of the "Best Inventions of 2025" The X3 Pro is engineered to be a versatile ...

This could be good news for the Apple Vision Pro and the rumored “Apple Glasses”: the augmented reality is forecast to ...

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

Yasir is the Founder and CEO of Taazaa, Inc. He has decades of experience working with technology thought leaders across industries. When Pokémon Go landed in 2016, it wasn’t just Pokémon that ...

Why Qualcomm, Sandbox VR, Bilt, and Journee are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2024. Augmented reality and virtual reality are about a lot more ...

At first glance, the AR Magic T-Shirt appears like any other children’s garment. However, when scanned using a smartphone, ...

Medivis' FDA clearances for Cranial Navigation and Spine Navigation can support reimbursement under established CPT add-on codes 61781 and 61783, respectively. Medivis is accelerating the adoption of ...