There are approximately 1.6 billion iPhone users globally, with 158 million in the U.S. While Apple’s highly engaged mobile audience has been of great interest to marketers, Apple has been slow to ...

Apple’s best ads of 2025 didn’t just sell devices and promote services — they staked a claim for what modern marketing can do when it blends craft, culture and technical ambition. Across short films, ...

Over its fifty-year history, Apple has had its share of ups and downs. The near-ubiquitous tech giant was not always so, and has at several points in its life come perilously close to oblivion. And ...

Apple has just released a new video advertising Apple Intelligence on the iPhone 16, with one feature spotlighted: Clean Up. The humorous message of the video? Be careful what you remove from photos.

Apple Podcasts is adding native video support and dynamic ad tools, letting creators deliver audio and video in one feed as competition intensifies. Apple announced Monday that it’s rolling out a ...

The iconic “Blue Screen of Death” (now known as the Black Screen of Death) has grown increasingly rare with Windows 11 users hardly seeing it anymore. But that isn’t stopping Apple from using it in ...

Apple Podcasts is finally giving video a full embrace. The tech giant, which pioneered the podcast audio format and helped popularize it, has faced stepped-up competition from video podcast viewing on ...