Travis Kelce launched a new clothing line with American Eagle called "Tru Kolors." The items are only available for a limited time, and are expected to sell out. The collection features other athletes ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. American Eagle's "Sydney Sweeney Has Great Jeans" campaign, ...

Sydney Sweeney is worth every single dollar that we invested,” according to American Eagle chief marketing officer Craig ...

Let’s dig into the relative performance of American Eagle (NYSE:AEO) and its peers as we unravel the now-completed Q2 apparel retailer earnings season.

Foot traffic at American Eagle stores dropped 9 percent two weeks after Sydney Sweeney appeared in a controversial ad campaign for the brand, according to data from Pass_by, Independent reported.

Foot traffic at American Eagle for the past two weeks is down year-over-year, according to data shared with Forbes by retail data company Pass_by, marking a downturn in traffic since the company ...

By early 2026, the retailer plans to slash duty costs from $180 million to $70 million through higher prices and ...