Slogans are important for advertising, but few restaurants keep the same one for long. Here's how 15 chains have changed ...

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years: ...

For decades, the rear window was prime real estate for slogans like "Six Year Anti-Corrosion Warranty." Today, that space is mostly clear as brands pivot to minimalist designs and digital marketing, ...

A great ad slogan reveals the disproportionate power of a few carefully chosen and arranged words. It can send a product soaring, save a business, launch a career. A great slogan must, first, be ...

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them. An earworm is a song or song fragment that gets stuck in ...

Visiting with rank-and-file troops Tuesday in Georgia, the U.S. Army’s top general had a young soldier dial up his father for a cellphone conversation in which he praised the man’s son for ...

Subaru dumps the “Driven By What’s Inside” slogan next week in favor of “Think. Feel. Drive.” created by a new ad agency. Print ads and a new TV spot will focus on all-wheel-drive verses ...