GIFs are everywhere. Short for Graphics Interchange Format, the format isn't new (it's been around since the late 1980s), but it's becoming the go-to language for how millennials communicate via text.

In this content-driven world, it’s hard to capture the consumer’s attention and raise awareness at the same time. Agencies have been trying to captivate the Gen Z consumer by leveraging from popular ...

GIFs are everywhere. Short for Graphics Interchange Format, the format isn't new (it's been around since the late 1980s), but it's becoming the go-to language for how millennials communicate via text.