Scam ads create millions of impressions every month ...

Stop toggling off “losers” based on surface metrics. Analyze relationships between KPIs to pinpoint bottlenecks and drive sustainable growth.

When Meta overhauled its policy toward election-denial claims in political advertising last year, many Republican midterm election candidates nationwide were espousing false claims of a stolen ...

Meta Platforms, Inc. remains a Buy despite the recent 20% pullback and concerns over heavy capex spending. FY25 capex guidance was raised to $70–$72 billion, with even larger dollar growth expected in ...

Visualping, the leading AI-powered website change detection platform, has released a comprehensive guide showing ...

SAN FRANCISCO - Japanese regulators last year were upset by a flood of ads for obvious scams on Facebook and Instagram. The scams ranged from fraudulent investment schemes to fake celebrity product ...

On Wednesday, Meta announced that it would use conversations with its AI chatbot to tailor ads. Advertising is a core business for Meta, comprising over 97% of its revenue in 2023 and 2024. Meta AI ...

The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising ...

Meta will start scraping conversations with AI chatbots to gather data for the purpose of ad targeting. The company says this data will be used to "personalize the content and ads" that people see ...