LONDON (Reuters) - Asda, the nation's No.2 supermarket group, has launched a price guarantee offering to refund shoppers the difference if they can find their groceries cheaper elsewhere, as it ...

LONDON (Reuters) - The Advertising Standards Authority (ASA) has ruled Asda must make changes to the way it presents its price guarantee, a key plank of the grocery chain's marketing strategy, ...

Asda's Price Guarantee has backfired, after a glitch in the system meant it started doing incorrect price comparisons and refunding a small fortune. Some customers claim to have made thousands of ...