Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to movies at the theater chain.

Moviegoers, brace yourselves. The dreaded advertisements before a movie are expected to get longer at AMC Cinemas, according to multiple reports. Under the deal, AMC will play commercials in what ...

Exhibition can’t survive on film rentals alone. Essentially, AMC has hammered a deal with National CineMedia Inc. to run the spots during each movie’s pre-shows. National CineMedia is the ad network ...

Most cinema enthusiasts know that going to the movies comes with ... But it won’t add much to AMC’s bottom line, Mr. Hancock said. While the theater gets a cut of the ad sales, so does ...

It had nothing to do with the movie, an erotic thriller starring ... didn’t appear on screen: a 30-second ad that plays before almost every film at AMC theaters. Since it first appeared four ...

Singing is on the list of no-nos for guests in the theater, according to an ad ... of movies.” The spot is an example of the occasional policy reminder tailored to a specific movie, AMC ...