The company, known for its hams and turkeys, looked at what actually lands on holiday tables and created a pre-cooked prime rib that requires nothing more than a slow thaw and an easy roast.

HoneyBaked’s prime rib offers a well-seasoned roast that’s easy to prepare, thanks to clear instructions and a simple salt-pepper-garlic rub that enhances the beef’s flavor. Starting at $26 per pound, ...