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Italy's Ferrero nears deal to buy Froot Loops maker WK Kellogg, source says
The Italian candy maker behind Ferrero Rocher and Nutella is nearing a deal to buy cereal maker WK Kellogg , a source told Reuters, an acquisition that would combine two of the world's best known consumer food makers.
Ferrero to acquire WK Kellogg for $3.1 billion
July 10 (UPI) -- Italy's Ferrero will acquire U.S. cereal maker WK Kellogg in a $ 3.1 billion deal, the companies announced Thursday. The agreement includes manufacturing, marketing and distribution of WK Kellogg's portfolio of breakfast cereals across the United States, Canada and the Caribbean.
WK Kellogg, the maker of iconic American cereals, will be folded into the owner of Nutella and Tic Tacs in a $3.1 billion deal.
WK Kellogg, the maker of iconic American cereals, will be folded into the owner of Nutella and Tic Tacs in a $3.1 billion deal. What’s “Froot Loops” in Italian?
Nutella with your Corn Flakes? This cereal giant’s stock rallies on word of a $3 billion deal.
The Italian maker of Ferrero Rocher and Nutella has set its sights on WK Kellogg as the U.S. cereal maker struggles to get traction.
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