North Carolina freshman Caleb Wilson has reportedly signed a multiyear shoe and apparel endorsement contract with New Balance ...

North Carolina Tar Heels star Caleb Wilson has a new, massive NIL deal. The forward has reportedly signed a multi-year and ...

North Carolina forward Caleb Wilson signed a "a multiyear, multimillion-dollar" endorsement deal with New Balance, according ...

North Carolina basketball's Caleb Wilson just reportedly secured a huge show deal with New Balance ahead of the 2025-26 ...

Hubert Davis and the North Carolina Tar Heels landed a gem in their 2025 recruiting class, securing a commitment from five-star power forward Caleb Wilson.

In the age of NIL, college athletes have the opportunity to earn thousands — and in some cases, millions — through endorsement deals that use their name, image ...

Former NC State quarterback Russell Wilson loves to throw the deep ball. His ability to uncork a pass that sails through the air as if it were following a rainbow is uncanny, but that’s what separates ...

A man from Rocky Mount is accused of assaulting a teenage driver during a road rage incident on Highway 301 in Wilson.

A Cumberland County dad died while his wife and teen daughter suffered minor injuries in the I-95 wreck in Wilson County. At ...

After a phenomenal and decorated high school career, what are the expectations, fit, and role for five-star Caleb Wilson at UNC? And what does success look like?

WILSON, N.C. (WNCT) — Navy Veteran Mick Rankin was invited by the Wilson County Committee on Patriotism to give an annual Memorial Day address. The annual program is scheduled to begin at 10 a.m ...

New York Giants fans saw a spectacle that only one quarterback in the NFL is always good for. The moonball is a Russell Wilson special, and he put it on display ...