The ad Kanye West placed in select markets during the Super Bowl sparked fierce backlash because it sent people to a website where he was selling t-shirts with a swastika on them. But the reaction to West is also fueling controversy as an AI video filled with celebrity faces raises fresh questions about privacy.

Shopify confirmed to BI that it took down YEEZY.com after a Super Bowl ad directed viewers to an online store that later featured a swastika T-shirt.