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Nike, Kim Kardashian and SKIMS

WWD on MSN · 7h

Nike and Skims’ Joint Label Announcement Earns $6.1 Million in Media Exposure, Kim Kardashian’s Post Boosts Collaboration by $1 Million

Tuesday’s announcement of the new brand created in partnership by sports giant Nike and lifestyle company Skims generated $6.1 million in media impact value, according to Launchmetrics. MIV is a proprietary metric that assigns an actual monetary value to marketing strategies across print,

Rolling Stone on MSN · 21h

America Runs on Skims: Kim Kardashian Teams Up With Nike to Launch New Activewear Brand NikeSkims

The fashion mogul and reality TV star is set to launch a fitness-minded crossover brand that'll debut its first collection in Spring 2025

Kim Kardashian's SKIMS partners with Nike on new activewear brand NikeSKIMS

SKIMS and Nike joined forces to "disrupt the industry" and create top-notch, new activewear that works for athletes of all levels.

6h

The Rise of SKIMS: From Shapewear to NikeSKIMS

Towards the end of 2024, SKIMS hit another significant milestone, opening up its first physical flagship store in New York ...

Sports Business Journal22h

Nike seeing early financial boost following Skims collab

In the 48 hours since announcing its collaboration with Skims, Nike’s market cap has increased nearly $5 billion, despite the ...

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