Selena Gomez has partnered with OREO to make a limited-edition horchata-inspired cookie. The new flavor blends cinnamon, chocolate and sweetened condensed milk creme. The new cookie will be available in the U.

PEOPLE can exclusively reveal why the star chose to work with Oreo, despite sparingly collaborating with brands, and how the sentimental flavor came to be

Celebrity food tie-ins have become a common occurrence, but there are two significant things that set apart Selena Gomez's new collaboration with Oreos