LG is pushing the future of flexible displays with a new prototype that stretches up to 50% beyond its original size. The screen starts at 12 inches and stretches to 18 inches, but its 100 ppi pixel density lags behind modern smartphones.

LG is supposing the future will be full of such flexible displays, and its latest rendition of the concept screen is capable of stretching up to 50% of its normal length, mainly thanks to the same material used in contact lenses.

LG Display has recently announced a new version of its unique stretchable display with improved elasticity and durability. The 12-inch prototype can now be stretched up to 18 inches without being destroyed in the process,

The company has developed what it claims to be the first display capable of stretching up to 50 percent. The screen is able to expand from 12 inches to 18 inches and can bend, twist and stretch — basically the Bop It of the tech world.