Chinese social media app RedNote has been thrust into the limelight after more than half a million TikTok users recently joined the platform in protest against a likely imminent ban on the short video app in the United States.

Instead of wallowing in misery about potentially losing access to their favorite short-form video app, many TikTokers are flocking to RedNote, a Chinese social media platform also called Xiaohongshu.

In response to the TikTok ban, many users are flocking to Rednote, the popular Chinese app also known as Xiaohongshu — what’s driving the trend?