Prime Video exceeded expectations for many within the NASCAR industry, including NASCAR itself, in terms of audience figures.

Prime's debut NASCAR broadcasts — the Cup Series' first with a streaming service — were well received by the sport's fans and ...

Prime Video averaged 2.16 million viewers for its five NASCAR Cup Series races this season. This marks the first year the ...

NASCAR's Chief Media and Revenue Officer has congratulated Amazon Prime after it welcomed younger fans to the sport, while ...

The numbers are in for NASCAR’s five-race stretch on Amazon’s Prime Video, and they look encouraging overall. According to a ...

The NASCAR Cup Series returns to the United States for an exciting race at Pocono Raceway, as drivers look to take the ...

Prime's five-week run of Cup races ends this week. While the Amazon network's coverage has drawn good reviews, some holdouts ...

NASCAR Mexico Series President and CEO Jimmy Morales, from left, NASCAR driver Daniel Suarez, of Mexico, Ben Kennedy, ...

Amazon wanted a way to change how fans experience NASCAR broadcasts. Enter the "Burn Bar," an AI-generated tool to visualize ...

From driver to viewer, Denny Hamlin saw firsthand how Amazon Prime’s streaming coverage is changing NASCAR broadcasts—and ...

Prime Video averaged 2.16 million for its five NASCAR Cup Series races. This was the first season the streaming service carried NASCAR events under a seven-year rights deal. The average was down ...