News

Nike soars on a production shift away from China, but it warns of a $1 billion tariff hit
Nike’s shares jumped at the opening bell Friday after the company said it’s shifting some production away from China. But it ...
Nike announces 'surgical price increase' to mitigate $1 billion hit from Trump tariffs
Nike is taking action to combat a $1 billion cost increase from tariffs, including “a surgical price increase” in the U.S.
Why Nike stock is soaring despite a looming billion-dollar tariff hit and its CEO saying sales are ‘not up to the Nike standard’
Nike stocks soared Friday, despite a 12% revenue slump in the fourth quarter. CEO Elliott Hill told analysts Thursday he ...
Trump tariffs hit Nike hard, force ‘surgical price increase’ on consumers
“These tariffs represent a new and meaningful cost headwind,” said Matthew Friend, Nike’s chief financial officer, via The ...
Nike stock surges as company forecasts smaller sales, profit drops while tariff costs near $1 billion
Wall Street cheered some signs of a turnaround at Nike in its latest quarterly earnings report released late Thursday.
Nike warns of whopping $1B hit from tariffs — but shares jump on upbeat sales forecast
Under Hill, who joined in October last year, Nike is investing more into marketing focused on sports, with marketing spending ...
Nike Sees Sales Decline Decelerating in First-Quarter as Turnaround Strategy Plays Out
The sneaker and athletic apparel company expects the decline in its sales and margins to slow in the current quarter as it continues to clear aged inventory and crank up marketing.
Nike announces new turnaround push, hints at layoffs as sales plunge 12%
Sales declined 12% in the quarter that ended May 31, the company’s fifth consecutive quarter of slipping sales. Nike hasn’t ...