Ferrero, WK Kellogg
Digest more
The Ferrero Group said Thursday it will buy WK Kellogg Co. in a deal valued $3.1 billion, expanding the Italian food giant's global reach. Kellogg, which was founded in Battle Creek, Michigan, in 1906, is known for brands including Corn Flakes, Froot Loops, Rice Crispies and Special K. Ferrero's brands include Nutella and Rocher chocolates.
Given the general soggy state of cereal consumption, jazzing up its breakfast offering with chocolate is worth a try
Explore more