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HBO Max Is Trolling Its Own Name Change

Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max

A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner Bros. Discovery has decided to reverse course. Max — the unloved mononymous identity, too cool or too anxious to acknowledge its origins — is HBO Max once more .

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Max or HBO Max? Here's why the streaming platform changed its name again

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Max Is Changing Its Name Back to HBO Max (Again)

Max Streaming Service Is Reviving the HBO Name — the One It Discarded Two Years Ago

Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

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Warner Bros Discovery revives HBO Max branding for global push

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Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

'How many meetings?' Internet reacts as Max changes name back to HBO Max

While the reason behind the name change may be business-driven, Max couldn't help but joke about reverting to HBO Max in several X posts.

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Max was an all-time bad rebrand

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Max to be renamed HBO Max, fixing the name change nobody wanted

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Warners Reverses Course: Changes Max’s Name Back to HBO Max

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content."

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The rebrand that went full circle: HBO Max to New HBO Max

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, consistency and clear messaging, customers will push back.

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Zaslav’s Retreat

Discovery beat a resolute retreat yesterday from the controversial decision to cut “HBO” from the name of the HBO Max streaming service two years ago. They already did away with Max’s generic blue branding earlier this year (which itself was a change from its original purple),

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Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

We’re not quite there yet, but it sure feels imminent.

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David Zaslav Declares, “This Is The Strongest HBO Has Ever Been”, Likens It To NBC In “Must-See TV” Era

Warner Bros. Discovery CEO David Zaslav believes "this is the strongest HBO has ever been," with a cultural grip reminiscent of NBC's "must-see TV" era.

/Film on MSN1d

HBO Max Returns As Warner Bros. Discovery Changes The Name Of Its Streaming Service (Again)

After an elaborate rebranding of its streaming service from HBO Max down to just Max, the service will once again be known as HBO Max starting this summer.

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Old is new again: Max is going back to the name HBO Max

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

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Warner Bros. rebrands Max— formerly HBO Max — back to HBO Max

Warner’s decision to drop HBO from HBO Max in 2023 followed its move to merge its HBO dramas and Warner Bros’ content across top franchises like “Harry Potter” and

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Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’

Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit forehead-slapping derision. The media company tried to preempt mockery of the move by posting a slew of self-deprecating memes immediately after it said the “new-ish” HBO Max name would come back this summer.