The coffee giant announced 90 stores across the country will be closing next year as part of a new marketing strategy.

As part of the "Back to Starbucks" campaign, CEO Brian Niccol revealed the company will be closing up to 90 locations that ...

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...

Our reputation as a digital leader is a huge strength.

Starbucks decided to sunset its mobile order and pickup-only concept in fiscal 2026 following an evaluation of its North ...

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

Shares of Starbucks have risen more than 1% this year. The company has a market cap of about $106 billion. Starbucks is ...

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...

Starbucks is the largest coffee chain in the world, but the company is in the middle of a sharp decline in business. New ...